Selected flightsConcept project
Sneaker drops
A young sneaker label sold every drop through direct messages and a spreadsheet.
FromDrops sold by message
ToA shop built for launch day
- Design
- Build
The brief
Each new colourway sold out in hours, but every order arrived as a message, was typed into a spreadsheet and paid by bank transfer. The founders wanted a shop as loud as their shoes that could take a launch-day rush without them answering messages all night.
What we did
- Designed a product page that puts the shoe first, one colour per screen
- Built a size picker that shows what is left in each size
- Set up launch countdowns and a waiting list for each drop
- Connected payments, delivery and order emails
What changed
- Customers pick their size and pay in one go
- Each drop opens at a set time for everyone
- Orders arrive complete, without a spreadsheet
Concept project A studio concept: the business is invented to show how we work, so these are what the site is designed to change, not results.
Inside the build
- Next.js
- Headless commerce
- Payments
- Order emails