a design & build studio for the UK and Cyprus

Websites that fly.

We design, build and remodel websites for businesses in the UK and Cyprus.

Start a projectSee our work

The studio

We design, build and remodel websites that work as hard as you do.

Paper Pilot is a small design and build studio working with businesses in the UK and Cyprus. We plan the words, sketch the pages, design every screen and write the code, so the site you approve is the site that goes live: fast on phones, easy to update and clear about what you do.

Things we make

  • Booking sites

    dates, details, request sent

  • Online shops

    browse, basket, checkout

  • Landing pages

    one page, one clear ask

  • Brand websites

    who you are, at a glance

  • Restaurant and café sites

    a menu you can read on a phone

  • Holiday rental sites

    each place gets its own page

  • Portfolios

    the work, front and centre

  • Multilingual sites

    English, Welsh, Greek and more

  • One team from sketch to launch

    The people who sketch your pages are the people who build them, so nothing gets lost between the design and the code.

  • Built to be edited

    Menus, prices, photos and opening hours live in a simple editor. Change them yourself, whenever you like.

  • In the UK or in Cyprus

    We work with businesses in the UK and Cyprus. Calls, drafts and reviews work the same from anywhere.

Selected flights

Work that took off

Every project starts somewhere it does not want to stay. Here is where seven of them began, where they landed, and what we did in between.

  1. ConceptPP 101Holiday rentalsSt Ives

    Holiday cottage bookings

    FromListing sites only

    ToDirect bookings

    A family with three stone cottages near St Ives wanted guests to find them and book direct, not only through listing sites.

    • Design
    • Build
    Read the case study

What we do

Design. Build. Remodel.

Start from a blank page, bring us a rough idea, or hand us the site you have now. Either way you get one team, one plan and a website that is easy to run.

  1. Design

    From a blank page to a clear plan

    We turn what you do into a story people follow and a layout they understand at a glance, on a phone first.

    • A discovery call and a written brief
    • Sitemap and page structure
    • Wireframes you can click through
    • Visual design for phone and desktop
    • A small design system: type, colour and components

  2. Build

    Fast, accessible and yours to edit

    We build the site in clean, modern code and connect the tools you already use, then hand you the keys.

    • Responsive build, phone first
    • A content editor you can actually use
    • Forms, bookings and integrations
    • Speed and search groundwork
    • Accessibility checks
    • Launch, analytics and a walkthrough

  3. Remodel

    Keep what works, fix the rest

    Already have a site? We review it, keep what works, rebuild what doesn't and plan the move so search engines can follow.

    • A review of your current site
    • Content and page clean-up
    • A fresh design on your existing brand
    • Speed and mobile fixes
    • A redirect plan for every old page
    • Relaunch and a follow-up check

Also on board

  • Hosting and care
  • Search basics
  • Copywriting
  • Analytics
  • Multilingual sites
  • Speed tuning
  • Email setup

Not sure which you need?Start with a call

Process

How a project flies

Five clear stages, from the first call to take-off and beyond, so you always know where your site is and what comes next.

  1. Brief

    We start by listening.

    A call about your business, your customers and what the site has to do. We look at your current site and the ones you admire.

    You getA written brief with the pages, priorities and scope, agreed before any work starts.

  2. Sketch

    Ideas on paper first.

    We sketch the structure: which pages, what goes on each one and the path a visitor takes to get in touch.

    You getA sitemap and clickable wireframes you can try on your own phone.

  3. Design

    Then it gets its look.

    Type, colour, imagery and the small details, designed for phones and desktops at the same time.

    You getDesigns for the key pages, refined with your feedback.

  4. Build

    Built to be fast and easy to edit.

    We build with clean, fast code and a content system you can use, then test on real phones and browsers.

    You getA preview site to review, and a walkthrough of editing it yourself.

  5. Launch and look after

    Take-off, and we stay on board.

    We launch, connect analytics and the search basics, and watch the first days closely.

    You getA live site, and help whenever you need updates or changes.

Remodel

Before and after

Already have a website? A remodel keeps what works, fixes what doesn't and moves you to something faster, clearer and easier to run.

Concept remodel
A fictional seafront café, before and after. Drag the handle, or use the slider, to compare.
  1. Lighter pages, faster load
  2. One clear headline
  3. Readable on phones
  4. One call to action
  • One clear headline
  • One call to action
  • Fewer, clearer links
  • Lighter pages, faster load

  1. Keep what works

    Your words, your search rankings and the parts your customers already rely on stay. We find them first.

  2. Fix what doesn't

    Slow pages, crowded layouts, menus nobody uses, text too small to read on a phone. We rebuild around what people come to do.

  3. Move over without losing search traffic

    Every old address points to its new page, so search engines and old links follow you to the new site.

Questions

Good questions, plain answers

The things people usually ask before a project starts. Anything else, ask us on the first call.

How do we start?

With a short call. We ask about your business, who you want to reach and what the site needs to do, and we look at what you have now.

Then we write it all down as a brief. Nothing starts until you are happy with it.

What do you need from me?

Your knowledge of the business, a few decisions, and feedback at each stage.

If you already have a logo, photos or text, great. If not, we will tell you what is missing and how to fill the gaps.

Can you work with my existing site?

Yes. Some sites need a fresh start; many just need a remodel: clearer pages, faster loading and a design that works properly on phones.

We look at what you have and recommend the lighter option when it does the job.

Will I be able to edit it myself?

Yes. We set up a simple way to change text, photos and pages without touching any code, and walk you through it before launch.

Who looks after hosting?

We can set up hosting and look after it for you, or work with the hosting you already have. We explain the options in the brief so you can choose.

Can the site be in more than one language?

Yes. In Wales that often means English and Welsh, in Cyprus English and Greek, and we can add more.

We plan every language into the structure from the start, so each version reads naturally and can be found in search.

What happens after launch?

We watch the first days closely, fix anything that needs it and stay on hand for updates and changes.

If you would like regular care, we agree what it covers before launch.

Can you help with the words and photos?

Yes. We can write or edit your text and plan the photos the site needs. If you would rather use your own, we shape them to fit the design.

Contact

Ready for take-off?

Tell us what you are building, fixing or starting again. We read every brief properly and come back with questions, not a template.

  1. Tell us about it

    What the site is for, who it is for, and anything you already have: a logo, photos, an old site.

  2. We reply with questions

    Usually a few questions and a time to talk it through, so nothing is guessed.

  3. You get a clear plan

    Pages, scope and steps, agreed with you before anything is designed or built.

Start a project

What do you need?

We use your details only to reply. Privacy notice